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Factors influencing impulse buying behavior
Graduation project

Factors influencing impulse buying behavior

سلوك الشراء الاندفاعي يتأثر بعوامل مثل المشاعر ,التصاميم الجذابة ,العروض الترويجية ,البيئة داخل المتجر ,وتأثير وسائل التواصل الاجتماعي , مما يدفع المستهلك لاتخاذ قرار شرء سريع دون تخطيط
Business and Finance International Business International Business 2023/2024
Language: ENGLISH

Abstract

Impluse buying is influenced by emotions , attractive product displays, promotions , store enviroment , and socail media , leading consumers to make quick, unplanned purchases

Keywords

impluse buying behavior supermarkets

Team

Supervisors: Dr Kamal Tumaim