The Faculty of Business and Finance continued its undergraduate thesis defenses for the International Business Department on December 17, 2025. The sessions highlighted contemporary challenges in technology and marketing:
Barriers to Adopting AI-Based Personalization in Telecommunications Services. Researchers: Noor Al-Saqqaf, Heba Al-Harazi, and Abeer Saydah. Supervised by: Dr. Imad Al-Ramadah.
Key Internal Factors Leading to Project Failure in SMEs in the Delivery Sector. Researchers: Hadeel Al-Mashwali, Nada Al-Ariqi, and Aseelah Al-Ansi. Supervised by: Ms. Maysa Al-Wajeeh.
The Impact of Influencer Marketing on Generation Z’s Purchasing Power. Researchers: Sadiq Shardah and Mohannad Al-Yousifi. Supervised by: Dr. Ayman Al-Sabri.
