As part of the events and activities of the Faculty of Multimedia at the International University of Technology Twintech (IUTT), and under the patronage of the University President, Prof. Wael Al-Aghbari, an event titled “Advertising Renaissance” was inaugurated on Thursday, 15 July 2021. Second-year Multimedia students presented special advertising designs for several real-world projects.
The event was attended by Dr. Mujeeb Musleh, Vice President for Academic Affairs; Dr. Aqeel Al-Sarmi, Vice President for Student Affairs and Acting Dean of the Faculty of Multimedia; Mr. Abdul-Salam Al-Alimi, Secretary-General; and Ms. Fatima Al-Mutawakel, supervisor of student projects. The event was also attended by a group of business owners for whom the students designed advertisements, as well as university professors, staff, students, and parents.
The event translated the direct link between academic education and practical application in the labor market.
The student projects consisted of advertising projects for services or product marketing offered by some companies and institutions. Part of these projects involved applying and publishing the designed advertisements on social media, which achieved success and market response. This success was confirmed by the project owners present at the event, who expressed their satisfaction and support for the students.
In conclusion, the University President presented certificates of appreciation to the organizers and emphasized the university’s commitment to providing academic programs linked to the labor market, wishing the students continued success.
