Within the framework of the International University of Technology Twintech’s keenness to connect academic aspects with practical application, and to enhance students’ skills to match labor market requirements, the Faculty of Money and Business, represented by the International Business Administration Department, organized a workshop titled:
“Modern Trends in Marketing Management and Digital Marketing”
presented by Mr. Ahmed Sameer Al-Ansi, CEO of Al-Ansi Real Estate Company.
Workshop Axes:
The workshop covered several important topics in marketing, most notably:
Marketing strategies.
Customer data analysis and consumer behavior.
Content marketing and storytelling.
Key Performance Indicators (KPIs) and Return on Investment (ROI).
Overview of prominent modern trends in digital marketing and best practices applied in business environments.
Practical and Interactive Engagement:
The workshop was characterized by a practical and interactive approach, where Mr. Ahmed Sameer Al-Ansi shared his professional expertise and practical experience in marketing and business management, offering real-world examples that bridged academic concepts with practical applications in the job market, enriching student knowledge and skills.
Leadership and Academic Presence:
The workshop was attended by Prof. Dr. Wael Al-Aghbari, President of the University, who emphasized in his speech the critical role of marketing as a foundational pillar for institutional success and achieving goals, highlighting the importance of equipping students with practical skills to compete in the job market.
The workshop was also attended by:
Dr. Aqeel Al-Sarmi – Vice President for Academic Affairs.
Dr. Imad Al-Ramadah – Dean of the Faculty of Money and Business.
Mr. Younis Al-Wajeeh – Head of the International Business Administration Department.
Mr. Jaber – Marketing Lecturer.
In support of academic and practical activities aimed at developing students’ capabilities, Mr. Younis Al-Wajeeh stressed the importance of student participation in workshops and training courses that refine skills and boost professional readiness.
Student Interaction and Conclusion:
The workshop witnessed great engagement from students through discussions and Q&A sessions, reflecting their interest in developing knowledge and benefiting from practical experience.
At the conclusion, the university expressed sincere thanks to Mr. Ahmed Sameer Al-Ansi for his valuable participation, and to the university leadership, faculty deanship, and participating students for their active engagement, confirming the university’s mission to offer education blending academic knowledge with practical experience to meet labor market needs.
